Ivory Snow Blissfuls in-wash scent booster gives you more of the baby fresh scent you love. Use Ivory Snow Blissfuls in any load of laundry for lasting freshness that you can enjoy with every wiggle and tickle of baby's fabrics. Your child is only a baby for one year, but Ivory Snow Blissfuls allows you to bring back that amazing baby scent (and all those memories) whenever you want.